Celebrity Buzz

Big celebrity names are roaring in the Philippines recently.  I am not referring to the country’s political shag, but the more decent commerce, Fashion.

International style icon Sarah Jessica Parker was the guest of honor during the soft opening of SM Aura Premier in Bonifacio Global City on Thursday, May 16, 2013.  The mall owned by SM Prime Holdings, the largest developer in the Philippines, is in close proximity to Ayala’s residential and commercial developments, Serendra and Bonifacio High Street.  It is designed to cater to high-end market.

SM Aura Premier

As chic trendsetter, both personally and as Carrie Bradshow who played the New York publication columnist in Sex and the City, Sarah Jessica Parker’s attendance and ribbon cutting event of the department store is a seal of approval for SM.  Her endorsement of the mall’s “Love to Shop” campaign certainly puts SM’s mark in the fashion map of the world. So exciting!

My source in SM said that the affair was such a top secret, exclusively attended only by SM employees, consignor brands, mall tenants owners, VIP guests the like of Gretchen Barretto, and select media crew who covered Parker’s press conference.

Sarah Jessica Parker getting cozy with exclusive guests.

"Love to Shop" campaign endorsed by Sarah Jessica Parker

The Hollywood icon’s appearance was highly anticipated following a built up digital marketing.  The teaser promotion showing discrete photos of the celebrity’s body parts left the public guessing and eagerly hyped for the much- awaited revelation to no disappointment.  With heightened interest and excitement, the attendees and local celebrities alike were surprised and star stuck. Who wouldn’t be?

As planned, Parker only stopped to visit a couple of SM’s departments. Not to my surprise, she graced the ladies wear, handbag and shoe departments, according to my source. Needless to say, the event was corded and tightly secured especially at SM’s premiere lounge.  I was told, “ the opportunity was very limited, but Sarah was really nice, down to earth and so accommodating.  In fact, when she saw a little girl squeezed in the crowd, she personally called and pulled her out of the line for a picture.” Consistently poised and fashion forward, Parker is definitely a rightful Ambassador for SM Aura Premier!  

This uber posh destination definitely makes it to the top of my itinerary during my next trip to the Philippines. 

Thanks for stopping by.  Get your FASH on and happy styling!

XOXO,
Sheila