Sunday, October 7, 2012

Haute in the Desert

Many may not recognize, Cebu native Furne One (pronounced fern oh-nay) in his motherland, the Philippines, however he is a household name for the very rich and famous in Dubai where he hails for more than 13 years now.

World-renowned, Furne (short for his real name Fernando) and his well-established Amato Haute Couture have solid clientele followings from Arabic cities.  In the last few years, Furne has also made a major breakthrough in the western arena. Furne is a rising Hollywood designer catering to celebrities the likes of Kate Perry, Nicki Minaj, Shakira, Jennifer Lopez and many more.

Gracing the Fashionably Pink Runway Show at the Musical Instrument Museum (MIM), Furne kicked off the 2012 Phoenix Fashion Week on October 3, where he dressed America’s Next Top Model Rana Hein in this “Breast Cancer Awareness” inspired pink gown that was auctioned off to raise money for Susan G. Komen For the Cure.

Image via Phoenix Fashion Week on Facebook

Phoenix Fashion Week focuses on "Bridging Designers and Buyers" and works from 3 pillars namely Fashion, Education and Humanity to push Arizona fashion forward.  It has always been a community effort worth being a part of.

For the last night of Phoenix Fashion Week, I had an awesome front row seat to witness the most-anticipated finale, Furne One’s 31-piece “best of” collection...

Some still shots from the same collection...

And if you missed Furne One, he is back in the valley on Friday, October 26th 2012 in a private hanger runway show at the Scottsdale Air Center to unveil his Spring 2013 collection titled Confession of Mata Hari: A Tribute to McQueen.  This is event benefits The Christopher & Dana Reeve Foundation.


  1. Lovely outfits.

    You have a lovely blog, maybe we could follow each other? :)


    1. Thanks for stopping by, Ivana. Sure thing! Happy Friday!


  2. Replies
    1. Well, thank you. Come back for more...I just attended the Style Fashion Week LA and MIM Rocks Fashion in Scottsdale AZ. Hope you like them too.