Sunday, October 20, 2013

Los Angeles Fashion Fix

Not quite ready to exit the VIP scene yet, thank goodness California is a short drive away.  Invited by 2 designers, a date with a make up artist and a hosting event last week in L.A. was just the right fix for my Phoenix Fashion Week withdrawals.

While drizzly autumn weather puts us in a tented situation, LINDEN SS14 Mosaic Collection by my friend Jennifer Lynn was in full bloom at Los Angeles Fashion Council held on Oct 9 at The Grove.  LA Times reported, “LINDEN is proof that ‘clothing with a conscience’ doesn’t always mean sacrificing style at the altar of sustainability.”  

Jennifer says, "My Spring/Summer 2014 is called Mosaic Collection inspired by Artist Yaacov Agam's who designed a mosaic fountain outside of Paris at La Defense."  Created in 1977, Agam's musical fountain made of polymorphic mosaic surface offering artistic diversity when viewed from different angles, such as LINDEN's clothes...

LINDEN's final walk at LAFC...

By invitation only, I arrived with my Seattle-based pals Maggie Sartain and Maile Cabral, co-founder of Cabral Edwards Management.  

Maile Cabral, Sheila Vertuno and Maggie Sartain

As a PR and brand management expert, Maile’s judicious eyes instantly recognized LINDEN’s edgy style would be the right attire and immediately fitted the Macklorette dancers performing with Macklemore  & Ryan Lewis during their US Fall 2013 tour, starting on Oct 22. I couldn’t agree more, as my all-time LINDEN favorite piece Moto Leggings made of eco-friendly washable salmon-skin leather is also my go-to piece this season.

Wearing LINDEN Moto Leggings at Phoenix Fashion Week with Jennifer Lynn

Continuing to make a fashion scene, I supported my bestie Bri Seeley as her SS14 Silence Collection (pre-order via debuted on Oct 10 at Eden Hollywood benefitting Step Up Women’s Network.  I loved that Bri chose to feature L.A.’s top bloggers of different looks and sizes highlighting the versatility of her oeuvre.  Standout signature pieces for me are the Jaclyn Skirt from SS13 Escape Collection and the Mischa Dress (#10 image below) 

Bri Seeley SS14 Silence Collection

The show was attended by several Hollywood personalities, including my buddy and date for the night…celebrity make up artist, Maxi Tone.

Wearing Bri Seely Mischa Dress at Eden Hollywood

With Bri Seeley and Jason George, NBC's Blacklist Story Editor

With Robbie Laughlin of E News!

With Arianna Sinclair, Celebrity Wardrobe Stylist and Event Director

With LINDEN's Jennifer Lynn and LOIN CLOTH's Clary Ryan and Sam Mascaro

Make up by my dear friend Maxi Tone, Hollywood Celebrity Make Up Artist

Before the show, Maxi and I had a laid back afternoon playing with make up, catching up about his new cosmetic, his loyal clients Christina Milian, Patti Austin, Keesha Sharp and Lea Salonga, and also talked about women’s general beauty concerns.  Check out snippets of my one-to-one with Maxi…

Like most women, when the face in the mirror looks back at me, I notice the imperfections first.  Women incessantly wonder what regimen, treatment or procedures would fix the flaws magnified by their own minds. After all, to look beautiful means to look perfect.  The goal is to look perfect…NOT!

Let us not fool ourselves! The celebrities that we see on print ads are all photoshopped, the TV commercials have the right lighting and angles to capture the flawless looks that would sell the products advertised, and the models in the runway… they have an army of professionals applying pounds of concealer, spraying body foundations, attaching hair extensions, etc. Believe me, I’ve seen the BEFORE Backstage and the AFTER Runway looks from the front row.

“I don’t create beautiful, I only highlight what’s already within,” says Maxi.  The key is making the most of your looks regardless of your age.  Apply minimal cosmetics to highlight your best features.  Turn heads by showing a natural polished look, NOT a clown face.  And if you decide to enhance more permanently, do not go overboard sculpting.  Don’t get me wrong, I have nothing against needles and knives.  Give me a few years and I may also take the plunge. But for the meantime, am just saying…less is more.

My personal daily must dos include diligent hydration, face and lip SPF protection, groomed arches and organic foundation. And if I didn’t get enough sleep the night before (which happens often), I curl the little lashes that I have. 

Let us know...what is your beauty secret?



  1. You are so beautiful, Sheila! Love your interviews! I must say, a good nights sleep is the best thing I can do for my face. While a lot of times I don't get my beauty rest, when I do, I can definitely tell a huge difference in the way my face looks. Great post!

    1. Aww..thanks! I totally agree, Cat. Lack of sleep is NOT easy to hide in the face! Come back to AZ soon!